THE CHESTERFIELD REDESIGN SERIES // MIRRORS
Mirrors is the second spot we created for the international Chesterfield redesign series. This time it was our aim to present the new packaging in a more tangible and sophisticated way. Therefore we developed a distinctive, interactive installation surrounded by a minimalist, sunlight-flooded architecture. The installation design is derived from the striped Chesterfield Crown on the new Core Line packaging. For the installation these stripes were realised as individual, movable slats with a classy, mirror-like surface. As a finishing touch we used the possibility to move the single crown-slats freely to choreograph a captivating game of light and reflections, of appearance and disappearance between the installation and the new Chesterfield packaging.
Philip Morris International
Avantgarde Gesellschaft für Kommunikation mbH
CONCEPT & DIRECTION
SOUND & EDIT