THE CHESTERFIELD REDESIGN SERIES // MIRRORS
Mirrors is the second spot we created for the international Chesterfield redesign series. This time it was our aim to present the new packaging in a more tangible and sophisticated way. Therefore we developed a distinctive, interactive installation surrounded by a minimalist, sunlight-flooded architecture. The installation design is derived from the striped Chesterfield Crown on the new Core Line packaging. For the installation these stripes were realised as individual, movable slats with a classy, mirror-like surface. As a finishing touch we used the possibility to move the single crown-slats freely to choreograph a captivating game of light and reflections, of appearance and disappearance between the installation and the new Chesterfield packaging.
MADE
FROM
WIRE
CREDITS
CLIENT
Philip Morris International
AGENCY
Avantgarde Gesellschaft für Kommunikation mbH
PRODUCTION
aVOIR
CONCEPT & DIRECTION
Christian Deister
ARTISTS
Christian Deister
Benjamin Mischo
Niclas Schlapmann
SOUND & EDIT
Benjamin Mischo
PROJECT MANAGEMENT
Benjamin Mischo