THE CHESTERFIELD REDESIGN SERIES // MIRRORS

Mirrors is the second spot we created for the international Chesterfield redesign series. This time it was our aim to present the new packaging in a more tangible and sophisticated way. Therefore we developed a distinctive, interactive installation surrounded by a minimalist, sunlight-flooded architecture. The installation design is derived from the striped Chesterfield Crown on the new Core Line packaging. For the installation these stripes were realised as individual, movable slats with a classy, mirror-like surface. As a finishing touch we used the possibility to move the single crown-slats freely to choreograph a captivating game of light and reflections, of appearance and disappearance between the installation and the new Chesterfield packaging.

MADE
FROM

WIRE

CREDITS

CLIENT

Philip Morris International

AGENCY

Avantgarde Gesellschaft für Kommunikation mbH

PRODUCTION

aVOIR

CONCEPT & DIRECTION

Christian Deister

ARTISTS

Christian Deister
Benjamin Mischo
Niclas Schlapmann

SOUND & EDIT

Benjamin Mischo

PROJECT MANAGEMENT

Benjamin Mischo


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