ON-AIR DESIGN FOR SERBIA’S NEW PRIVATE TV STATION »NOVA.RS«
For the launch of Serbia’s new private TV channel Nova.rs, aVOIR developed and produced the entire station branding. The beginning was far from ideal and a real challenge as the on-air design process had to start while the station was still under construction. The base of any station branding, the broadcast content, still had to be defined and therefore also the exact orientation of Nova.rs. As if that wouldn’t be enough: the whole process was accompanied by a hard fight for the indispensable broadcast license which in turn was strongly influenced by the ongoing electoral campaign in Serbia. At that time we were really happy about our calm office in Munich where we could focus on the very few indications we had a first logo and the client’s wish of an epic, classy, 3D based, full HD on-air design. After a few months of intensive work and dozens of iteration steps we were able to deliver the first comprehensive on-air package, just in time for the launch of Nova.rs.
Nova.rs Media Holding
CONCEPT & ART DIRECTION