HIGH DEFINITION FACELIFT FOR MELECTRONICS

As part of the conversion to the high definition standard for TV commercials in Switzerland, the 3D product animations of the melectronics TV spots got a major update. In the initial phase the redesign process was declared to be open for new ideas and concepts, so we thought »what an excellent opportunity!«. We started to develop a few more progressive designs and concepts right away, but the fun did not last for long. It quickly became apparent that the TV commercials were very closely linked to the melectronics print campaigns. So in the end we realized a stage concept that adds more detail and visual complexity to the product animations, but still remains faithful to the style of the melectronics print campaigns.