OUR OPPORTUNITY TO GIVE A HELPING HAND WITH THE BIRTH OF A NEW TV CHANNEL.
With the launch of Sony Entertainment Television in Germany, aVOIR was given the opportunity to realize all different kinds of promotion materials to generate the desired media-attention. The whole program of a new channel had to be communicated. Our task was to create press kits, brand brochures, adverts in magazines, branded paper bags, media walls for launch events and a lot more. Only a very small selection of them is compiled here.
After the success of our counterfeit money for Romanzo Criminale we were also asked to produce another special medium of exchange for the launch event of Mr. Selfridge. So we developed big, old, Bitish pound-like bank notes that could be used as vouchers for drinks and other activities during the party. And as you can see on the photos below, some extra pocket money makes everyone happy!